An effective marketing objective:
A)is qualitative rather than quantitative.
B)is compared to a benchmark.
C)is written independently of the mission statement.
D)is written after a marketing plan is drafted.

Question

Quizplus · Accepted Answer

An effective marketing objective should be measurable and compared to a benchmark to determine its success or failure. The objective should be specific, achievable, and relevant to the overall marketing goals of the company. Quantitative measures are necessary to evaluate the result of a marketing campaign, making option A incorrect. Marketing objectives should support the company's mission statement, eliminating option C. Marketing objectives need to be established before a marketing plan can be drafted, making option D incorrect.

An Effective Marketing Objective