In the context of a marketing mix, which of the following statements is true of a product?
A)The heart of a marketing mix is the product offering and product strategy.
B)A buyer must give up the need for a product in order to obtain its benefit.
C)A product includes all the business activities concerned with storing and transporting raw materials.
D)Products are often the most flexible in a marketing mix- the quickest elements to change.

Question

Quizplus · Accepted Answer

The product offering and strategy is considered the heart of a marketing mix, as it is the core offering that satisfies the customer's needs and wants.

Answer: B 
 This statement is incorrect as a buyer obtains the benefit of a product by acquiring it, rather than giving up the need for it.

Answer: C 
 This statement is incorrect as storing and transporting raw materials fall under the category of operations rather than the product itself.

Answer: D 
 This statement is incorrect as products can often take longer to change than other elements of a marketing mix such as promotions or pricing.

In the Context of a Marketing Mix, Which of the Following