In the context of implementation of marketing objectives, which of the following statements is true?
A)Implementation gauges the extent to which marketing objectives have been achieved during the specified time period.
B)Brilliant marketing plans succeed even without proper implementation.
C)It involves a lot of communication for executing a plan.
D)Managers hold the power to decide and implement decisions rather than delegating it.

Question

Quizplus · Accepted Answer

Implementation involves a lot of communication for executing a plan. It requires clear communication of the marketing plan to all the key players involved in its execution, and constant communication to ensure that everything is going according to plan. Option A is incorrect as implementation is focused on achieving marketing objectives, not on gauging their achievement. Option B is incorrect as even the most brilliant marketing plans can fail without proper implementation. Option D is incorrect as delegation is an essential part of effective implementation.

In the Context of Implementation of Marketing Objectives, Which of the Following