Line Twists Inc. is a start-up dance company. On its Web site, it conducts an online competition for amateur dancers. It also asks people to post one sentence on why they love to dance. Thousands of people participate and comment on the Web site. In the context of business-to-business social media marketing, this step taken by Line Twists Inc. is an example of the marketing metric of _____.

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Engagement metric measures how often users interact with a social media post or activity. In this case, Line Twists Inc.'s online competition and post asking people to comment on why they love to dance are actions that encourage engagement from its audience. Therefore, Line Twists Inc.'s step is an example of the engagement metric.