_____ is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.
A)Multidimensional scaling
B)Product differentiation
C)Perceptual mapping
D)Product tracing

Question

Quizplus · Accepted Answer

Perceptual mapping is a technique used in marketing research that shows how customers perceive different products or brands. It is a visual representation of how customers perceive various features of a product or service. Perceptual mapping is often used in conjunction with multidimensional scaling to help companies understand how their products or brands are positioned relative to their competitors. Product differentiation involves creating unique products or services that stand out in the market. Product tracing is the process of tracking a product from its origin to its final destination.

_____ Is a Means of Displaying or Graphing, in Two