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Kirksand Airlines Is Well Known for Providing Excellent Customer Service

Question 26

Multiple Choice

Kirksand Airlines is well known for providing excellent customer service to its flyers. The staff members enquire and listen carefully to each flyer's wants and needs. If a flyer has any specific requests, the staff members ensure that they are immediately attended to. In this scenario, Kirksand Airlines has based its customer relationship management on the trend of _____.


A) personalization
B) mass marketing
C) loyalty
D) technology

Correct Answer:

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