Pine Groove, a cosmetics brand that primarily caters to women, wants to reach out to the less-traditional male market. It conducts research and develops a new product especially for men. In this context, Pine Groove uses _____.
A)ethnicity segmentation
B)age segmentation
C)gender segmentation
D)psychographic segmentation

Question

Quizplus · Accepted Answer

Pine Groove is using gender segmentation, which involves dividing the market based on gender. They are targeting men specifically with a new product, indicating that they are trying to expand their customer base beyond traditional female customers.

Pine Groove, a Cosmetics Brand That Primarily Caters to Women