Starlight Jewelry sends Lauren a birthday card along with a pendant as a token of appreciation for shopping frequently at its store. The trend portrayed in this customer relationship management technique is _____.
A)loyalty
B)technology
C)time savings
D)standardization

Question

Quizplus · Accepted Answer

The customer relationship management technique portrayed in the scenario is loyalty, as Starlight Jewelry is aiming to reward and maintain a loyal customer by sending a birthday card and a pendant as a token of appreciation.

Starlight Jewelry Sends Lauren a Birthday Card Along with a Pendant