Which of the following statements is true of product positioning?
A)It assumes that consumers compare products solely on the basis of price.
B)There are two positioning bases, application and price.
C)The quality of competing products does not influence product positioning.
D)Consumer goods marketers are particularly concerned with positioning.

Question

Quizplus · Accepted Answer

Consumer goods marketers focus on positioning to differentiate their products in the minds of consumers, highlighting unique features, benefits, or values to stand out in a competitive market.

Which of the Following Statements Is True of Product Positioning