Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. It divides its consumer market into several groups of people who have similar interests in wooden furniture. In this context, dividing its consumer market most likely:
A)allows Terra Corp.to meet the markets' needs with a single marketing mix.
B)enables Terra Corp.to define customer needs and wants precisely.
C)eliminates the need for defining marketing objectives.
D)allows Terra Corp. to use an undifferentiated targeting strategy.

Question

Quizplus · Accepted Answer

Dividing the consumer market into several groups with similar interests helps Terra Corp. to define customer needs and wants precisely. This, in turn, enables the company to tailor its marketing mix and strategies to meet the specific needs and preferences of each group.