The purpose of market segmentation is to:
A)change consumer attitudes and beliefs toward a product.
B)divide a market into submarkets of equal size and equal number of customers.
C)eliminate the need for defining marketing objectives.
D)enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

Question

Quizplus · Accepted Answer

The purpose of market segmentation is to enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments. This allows the marketer to better understand and target a particular group of customers, which can lead to increased sales and customer satisfaction. Market segmentation is not about changing attitudes or eliminating marketing objectives, and submarkets do not need to be of equal size or customer number.

The Purpose of Market Segmentation Is To