Explain product differentiation as a positioning strategy used by marketers to distinguish their products from competitors.
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Q23: _ is market segmentation on the basis
Q39: Which of the following statements is true
Q40: _ refers to segmenting markets by region
Q41: A firm that adopts an undifferentiated targeting
Q42: _ helps marketers develop marketing programs tailored
Q43: Laelle is a confectionery company that manufactures
Q45: _ is a positioning base that focuses
Q46: To be useful, a segmentation scheme must
Q48: The purpose of market segmentation is to:
A)change
Q69: Which of the following statements is true
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