_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle.
A)Benefit segmentation
B)Family life cycle segmentation
C)Ethnic segmentation
D)Geodemographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines demographic data with geographic data to create profiles of consumers that can be used to target marketing efforts. This approach is particularly useful for developing marketing programs tailored to potential buyers who live in small regions or who have very specific lifestyles.

_____ Helps Marketers Develop Marketing Programs Tailored to Prospective Buyers