Laelle is a confectionery company that manufactures candies. It does not use specific strategies to target children while marketing its products. Instead, it uses the same strategies to promote its candies among all consumers in the market. In this scenario, Laelle uses a(n) _____.
A)multisegment targeting strategy
B)individual targeting strategy
C)undifferentiated targeting strategy
D)concentrated targeting strategy

Question

Quizplus · Accepted Answer

Laelle is using an undifferentiated targeting strategy where it is promoting its candies among all consumers in the market without specific targeting of children.

Laelle Is a Confectionery Company That Manufactures Candies