In the context of service processes, _____ takes place when the service is directed at a customer.

Question

Quizplus · Accepted Answer

People processing refers to service processes where the service is directed at a customer, such as haircuts or medical treatments that involve the physical manipulation of a person's body. Information processing involves the manipulation of information, mental stimulus processing involves the manipulation of a customer's mind or emotions, and possession processing involves the manipulation of physical goods or property.

In the Context of Service Processes, _____ Takes Place When