Which of the following entails the logistical function of intermediaries in marketing channels?

Question

Quizplus · Accepted Answer

Sorting, accumulation, consolidation and/or allocation of assets are all logistical functions performed by intermediaries in marketing channels. These tasks involve physically handling and moving products along the supply chain, which is a critical part of ensuring that products reach consumers efficiently and effectively.

B, C, and D all describe other important functions performed by channel intermediaries, but they are not specifically related to logistics. Researching channel members and consumers is more closely related to understanding market dynamics and developing effective marketing strategies, while explaining product features, advantages, and benefits is an area of expertise for salespeople and marketers. Contacting prospective buyers to make them aware of existing products is part of the promotion function of marketing, which is important for generating demand and building customer loyalty, but it is not directly related to logistical operations.

Which of the Following Entails the Logistical Function of Intermediaries