Zeta Inc., a multinational retail corporation, uses a device that notifies the respective store managers whenever a customer is near their store. It also helps them to map customer foot traffic data. This is an example of _____.
A)cloud computing
B)a beacon
C)shopper marketing
D)click-and-connect

Question

Quizplus · Accepted Answer

The device being used by Zeta Inc. is a beacon, which sends a signal to the store managers when a customer is nearby. Beacons are commonly used in location-based marketing to provide personalized messages and promotions to customers based on their proximity to a store or specific product. Cloud computing refers to the storage and access of data through remote servers, which is not necessarily related to the device being used by Zeta Inc. Shopper marketing refers to the use of promotional tactics to influence a customer's purchasing decision, while click-and-connect involves using technology to seamlessly blend the online and in-store shopping experiences. These concepts are not directly related to the use of a beacon device to track customer foot traffic.

Zeta Inc, a Multinational Retail Corporation, Uses a Device That Notifies