Delta Graphics Inc., a company specializing in publishing educational books, recruits and trains college students to sell its products door-to-door. Which of the following forms of nonstore retailing is illustrated in this scenario?
A)Direct retailing
B)Telemarketing
C)Automatic vending
D)E-tailing

Question

Quizplus · Accepted Answer

Direct retailing involves the selling of products directly to consumers without the use of intermediaries like stores or wholesalers. In this scenario, Delta Graphics Inc. is using college students to sell their educational books directly to consumers door-to-door, without the use of any physical store. Thus, the form of nonstore retailing illustrated in this scenario is direct retailing.