Lily's Apparel, a renowned apparel store, focuses on Gen Y customers and provides them with a customized clothing experience. Lily's Apparel has defined its target market by _____.
A)religion
B)educational qualifications
C)geographic boundaries
D)psychographic characteristics

Question

Quizplus · Accepted Answer

Lily's Apparel has defined its target market based on psychographic characteristics such as age and preferences of Gen Y customers. Religion, educational qualifications, and geographic boundaries are not relevant criteria for defining the target market in this scenario.

Lily's Apparel, a Renowned Apparel Store, Focuses on Gen Y