Which of the following is a difference between a push strategy and a pull strategy?
A)Social media are used in a push strategy, whereas personal selling is used in a pull strategy.
B)Wholesalers are targeted in a push strategy, whereas end consumers are targeted in a pull strategy.
C)A push strategy focuses on content marketing, whereas a pull strategy focuses on offering aggressive discounts.
D)No intermediaries are involved in a push strategy, whereas wholesalers and retailers are involved in a pull strategy.

Question

Quizplus · Accepted Answer

In a push strategy, the focus is on pushing the product to wholesalers or distributors who then push it further down to retailers and end consumers. The target audience is not the end consumer but the intermediaries who can help in distribution. In contrast, a pull strategy focuses on pulling the end consumer towards the product by creating demand through advertising, marketing, and other promotional activities. The target audience in the pull strategy is the end consumer.

Which of the Following Is a Difference Between a Push