Which of the following statements is true of sales promotion?
A)It includes experiential marketing whereby marketers create events that enable customers to connect with brands.
B)It includes a planned presentation to one or more prospective buyers for the purpose of making a sale.
C)It consists of impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
D)It includes public information about a company, product, service, or issue appearing in the mass media as a news item.

Question

Quizplus · Accepted Answer

Sales promotion includes experiential marketing, which involves creating events to connect customers with brands. Option B is referring to personal selling, option C is advertising, and option D is public relations.

Which of the Following Statements Is True of Sales Promotion