Which of the following statements is a characteristic of sales promotion?
A)It is a long-run tool used by marketers.
B)It complements advertising by yielding faster sales responses.
C)It is allotted less marketing money than advertising.
D)It uses personal selling, advertising, and public relations.

Question

Quizplus · Accepted Answer

Sales promotion is a short-term marketing technique that complements advertising by generating faster sales responses. It is usually allotted a smaller budget than advertising and makes use of tools like coupons, samples, contests, and discounts to attract customers. Personal selling and public relations are separate marketing tools.

Which of the Following Statements Is a Characteristic of Sales