Which of the following statements is true of buying decisions?
A)The type of buying decision does not affect the promotional mix of an organization.
B)Consumers are not involved in complex buying decisions.
C)Print advertising may be used for high-involvement purchase decisions.
D)Personal selling is most effective in helping consumers in routine decisions.

Question

Quizplus · Accepted Answer

Print advertising can be effective for high-involvement purchase decisions as it provides detailed information about the product or service, which the consumer may want to consider before making a purchase decision. A high-involvement purchase decision is one where the consumer is highly involved in the purchase process, considering a number of options and evaluating various criteria, often involving significant financial and/or personal risk. In this type of decision, consumers are likely to seek out more information before making a purchase decision, and print advertising can play a role in providing this information.

Which of the Following Statements Is True of Buying Decisions