Advent Automobiles Inc. has launched a new sport utility vehicle (SUV). It develops a marketing message and places advertisements in the leading newspapers and on social media sites to inform consumers about the new SUV and its various features. In the context of the communication process, Advent Automobiles is the _____.
A)sender
B)decoder
C)consumer
D)receiver

Question

Quizplus · Accepted Answer

Advent Automobiles is the sender because they are the ones developing and sharing the marketing message and advertisements about the new SUV. The decoder would be the individuals who receive and interpret the message, while the receiver would be the overall target audience for the advertisement. The consumer would refer specifically to individuals who make the decision to purchase the SUV.