Maggie's Apparel Inc. manufactures apparel for men and women. It calls on other retailers to sell its products. The salespeople at Maggie's Apparel also travel to its customers' locations to finalize sales deals. In this scenario, the salespeople at Maggie's Apparel are _____.

Question

Quizplus · Accepted Answer

The salespeople at Maggie's Apparel are business-focused because they deal with other retailers and finalize sales deals, indicating a business-to-business selling approach rather than a business-to-consumer approach. Option B, consumer-focused salespeople, implies that they sell directly to end consumers which is not the case in this scenario. Option C, opinion leaders, and option D, late adopters, are not relevant to the description of the salespeople at Maggie's Apparel.