Kay and Jenny's, a restaurant, implements a new system that identifies and gathers information about its regular customers. It rewards these customers by giving them gift coupons and cash prizes. This is most likely an example of _____.

Question

Quizplus · Accepted Answer

The given scenario is an example of customer relationship management (CRM) which involves identifying and gathering information about customers to foster a deeper relationship with them. The rewards offered to regular customers are a way to incentivize them to continue their patronage, thus increasing customer loyalty and retention.

Kay and Jenny's, a Restaurant, Implements a New System That