_____ describes the ''homework'' that must be done by a salesperson before he or she contacts a prospect.

Question

Quizplus · Accepted Answer

Preapproach is the stage of the selling process where the salesperson researches and prepares for the initial contact with the prospect. This includes gathering information about the prospect's needs, preferences, and buying habits, as well as researching the industry and market trends. Preapproach is important because it helps the salesperson make a strong first impression and tailor their approach to the prospect's needs.

_____ Describes the ''Homework'' That Must Be Done by a Salesperson