Which of the following would be the best wording in a marketing or sales message?
A) The Never-Off whole-house generator smashes all your doubts about generators and tosses them in the trash.
B) The Never-Off whole-house generator requires professional installation.
C) The Never-Off whole-house generator automatically provides the 110 volt power your family needs during electrical outages.
D) The Never-Off whole-house generator provides either 110 volts for standard use or 220 volts for washers and driers.

Question

Quizplus · Accepted Answer

This choice clearly states the benefit of the Never-Off generator, which is to provide power during electrical outages. It also includes the benefit of automatic activation without the need for manual intervention.

Answer: B 
 This choice provides important information that the generator requires professional installation, which is crucial for potential customers to know before making a purchase.

Option A uses aggressive language that may turn potential customers off. Option D provides too many technical details, which may confuse or overwhelm potential customers.

Which of the Following Would Be the Best Wording in a Marketing