Using the AIDA approach with social media
A) requires a different, more interactive approach.
B) requires a more rigid approach.
C) does not work at all.
D) requires the same steps as the AIDA approach with conventional media.

Question

Quizplus · Accepted Answer

The AIDA approach with social media requires a more interactive approach as it involves engagement and two-way communication with the audience, which is different from the conventional media approach. The aim is to attract attention, generate interest, create desire, and finally, elicit action from the targeted audience through strategic use of social media.

Using the AIDA Approach with Social Media