The key to a successful action phase in the AIDA model is
A) making the action you propose simple and easy.
B) creating a win-lose situation, with you as the winner.
C) getting readers to change their minds.
D) increasing the audience's awareness of your product or service.

Question

Quizplus · Accepted Answer

The key to a successful action phase in the AIDA model is making the action you propose simple and easy, as this will increase the likelihood that the audience will take action. Creating a win-lose situation or trying to change readers' minds may actually have the opposite effect and turn them away from your product or service. Increasing their awareness is important, but it is not enough if they do not take action.

The Key to a Successful Action Phase in the AIDA