When using the AIDA approach to persuasion, which of the following would be the best opening to your message?
A) Are you spending way too much on prescription drugs?
B) How are you today?
C) I know you've heard this all before, but ...
D) This is an important message.

Question

Quizplus · Accepted Answer

A is the best option as it grabs the attention of the audience with a common problem that they may be facing. This opening statement is likely to prompt the audience to read further to understand how they can save money on prescription drugs. B is not effective because it is a generic statement that does not imply any aspect of persuasion. C is not effective because it assumes that the audience is not interested in the message. D is not effective because it does not give any information about the message, and it is too vague to grab the attention of the audience.

When Using the AIDA Approach to Persuasion, Which of the Following