What enables a firm to sustain the advantage during periods of a downturn?

Question

Quizplus · Accepted Answer

Buyers' loyalty is the best choice as it allows the firm to continue to generate revenue even during a downturn as loyal customers will continue to purchase from the firm. Reducing employees may save costs in the short term but can potentially harm the firm's ability to operate efficiently in the long term. Increasing advertisements may attract new customers but does not guarantee that they will continue to purchase from the firm during a downturn.

What Enables a Firm to Sustain the Advantage During Periods