The maturity phase leads incumbents to reduce their investments in the markets they occupy in the industry.

Question

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In the maturity phase, an industry achieves its maximum potential, leading incumbents to reduce their investments in the markets they occupy in the industry. This reduction in investment is due to the industry's overall growth slowing down or stagnating, making it harder for firms to expand their market share.

The Maturity Phase Leads Incumbents to Reduce Their Investments in the Markets