Which of the following is true with regard to a global market segment?

Question

Quizplus · Accepted Answer

A global market segment refers to a group of customers who share similar needs and preferences across different countries. Firms target these segments by using a different marketing strategy and programs that are tailored to meet their specific requirements. Therefore, option B is the correct choice as it states the fact that firms target global market segments using a relatively uniform marketing strategy and programs. Option A is incorrect because a generational group is not necessarily a global market segment. Option C is incorrect because buyers in a global market segment may have a high spending power as well. Option D is incorrect because buyers in global market segments may buy luxury and style products.

Which of the Following Is True with Regard to a Global