Which of the following is true with regard to a global positioning strategy?
A) A global positioning strategy does not address the shared expectations of a global customer market segment.
B) More often than not, global positioning dilutes brand equity in the international market.
C) A global positioning strategy reduces international marketing costs.
D) Internationalizing firms rarely aim for a global positioning strategy.
Correct Answer:
Verified
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A)the firm's efforts
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Q12: A global market segment refers to _.
A)
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