______________ is designed to influence the behavior of a target audience in which the benefits of the behavior are intended by the marketer to accrue primarily to the audience or to the society in general and not to the marketer.

Question

Quizplus · Accepted Answer

Social marketing is designed to promote behavior that benefits the target audience or society in general, rather than the marketer. It is often used to encourage positive behaviors like recycling or healthy eating habits.

______________ Is Designed to Influence the Behavior of a Target