Question 1

The process of marketing accomplished or facilitated through the use of electronic devices, applications, tools, technologies, platforms and or systems is referred to as:

Accepted Answer

The term "e-marketing" specifically refers to marketing through electronic devices and platforms, including email, social media, search engine optimization, and more. While "media marketing," "technology marketing," and "web marketing" may all play a role in e-marketing, they do not fully encompass the broad range of digital marketing channels and tactics used in e-marketing.

Question 2

This can be described as creating a situation or mechanism through which a marketer and a customer (or stakeholders) interact, usually in real time:

Accepted Answer

Interactive marketing refers to creating a two-way communication channel between a marketer and their target audience, allowing for real-time interaction and feedback. This can include tactics such as social media marketing, interactive ads, and personalized email campaigns.

Question 3

This is one of the most frequently used digital marketing tools. It includes 'opt-in' and 'opt-out' mailing lists, email newsletters, and discussion list subscriptions. This tool is referred to as:

Accepted Answer

The tool described in the question is email marketing, which involves sending promotional emails to a group of people who have opted in to receive them.

Question 4

______________ is designed to influence the behavior of a target audience in which the benefits of the behavior are intended by the marketer to accrue primarily to the audience or to the society in general and not to the marketer.

Accepted Answer

Social marketing is designed to promote behavior that benefits the target audience or society in general, rather than the marketer. It is often used to encourage positive behaviors like recycling or healthy eating habits.

Question 5

A human-edited database of information, which lists websites by category and subcategory, with categorization usually based on the whole website rather than one page or a set of keywords is referred to as:

Accepted Answer

A human-edited database of information that lists websites by category and subcategory, with categorization usually based on the whole website rather than one page or a set of keywords is referred to as a search directory. Examples of search directories include Yahoo Directory and DMOZ.

Question 6

The contribution of user videos to YouTube is an example of:

Accepted Answer

User-generated content (UGC) refers to any type of content that has been created and uploaded by individuals on a platform or website, rather than by a professional or organization. YouTube's main contribution comes from the user-generated content or videos uploaded by individuals across the world.

Question 7

Major considerations arising when using Internet advertising include: _______

Accepted Answer

All of the above options are major considerations when using Internet advertising. Personalization is important in targeting specific audiences and increasing relevancy, while intrusiveness should be minimized to avoid negative reactions from consumers. Format also plays a significant role in the effectiveness of an advertisement, as it can impact visibility and engagement.

Question 8

Characteristic for digital marketing, especially that through social media, is that marketers need to give up some control and power to consumers.

Accepted Answer

Social media allows consumers to engage with and shape a brand's image and message through likes, comments, shares, and reviews. Therefore, marketers need to relinquish some control and power to consumers in order to build a successful digital marketing strategy.

Question 9

Location-based marketing has long been expected to be the next big thing in mobile advertising.

Accepted Answer

Location-based marketing has been a highly anticipated trend in mobile advertising for quite some time. It allows marketers to target consumers based on their physical location, making ads more relevant and personalized.

Question 10

Lego developed its product innovation platform, LEGO® CUUSOO, released initially as a beta version, to invite users to submit LEGO product ideas, and get them rated by other users. Any idea which receives 10,000 votes is considered by the LEGO product review board for production. This is an example of:

Accepted Answer

This is an example of crowdsourcing, where LEGO is soliciting ideas from a large group of people (the crowd) to help innovate and develop new products.

Question 11

Crowdsourcing in marketing is used mostly in four main categories. Which of the following is not one of the activities?

Accepted Answer

Research is not typically considered one of the main categories of crowdsourcing in marketing, which usually focuses on content creation, creative activities, and funding.

Question 12

__________ should be considered and adapted more widely than just as a new communication or distribution channel. It can help create new business opportunities and enable new relationships (and thereby insights) with and between consumers.

Accepted Answer

Digital marketing encompasses a broad range of online marketing activities beyond just advertising, including content marketing, email marketing, search engine optimization, and more. It can indeed create new business opportunities and foster new relationships with consumers, making it more than just a new channel for communication or distribution.

Question 13

This is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it.

Accepted Answer

Permission-based email marketing, also known as opt-in marketing, is a method of advertising where the recipient of the email has explicitly consented to receive it. This differs from spam, which is unsolicited and often unwanted emails. Opt-out emails, on the other hand, require the recipient to take action to unsubscribe from future emails.

Quiz 10: Digital and Social Media Marketing