Lego developed its product innovation platform, LEGO® CUUSOO, released initially as a beta version, to invite users to submit LEGO product ideas, and get them rated by other users. Any idea which receives 10,000 votes is considered by the LEGO product review board for production. This is an example of:
A) Crowdsourcing
B) Advergaming
C) Viral marketing
D) Mobile marketing
Correct Answer:
Verified
Q3: This is one of the most frequently
Q4: _ is designed to influence the behavior
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Q8: Characteristic for digital marketing, especially that through
Q9: Location-based marketing has long been expected to
Q11: Crowdsourcing in marketing is used mostly in
Q12: _ should be considered and adapted more
Q13: This is a method of advertising by
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