__________ should be considered and adapted more widely than just as a new communication or distribution channel. It can help create new business opportunities and enable new relationships (and thereby insights) with and between consumers.

Question

Quizplus · Accepted Answer

Digital marketing encompasses a broad range of online marketing activities beyond just advertising, including content marketing, email marketing, search engine optimization, and more. It can indeed create new business opportunities and foster new relationships with consumers, making it more than just a new channel for communication or distribution.

__________ Should Be Considered and Adapted More Widely Than Just