The marketing communications strategy is derived from the objectives and context analysis. There are three types of strategy: pull for the end-user markets, push for the trade and channel intermediaries, and profile designed to reach all significant stakeholders.
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Verified
Q7: People who exert personal influence because of
Q8: _ is an electronic version of the
Q9: _ emphasizes that each phase occurs in
Q10: ADDA is a hierarchy of effects or
Q11: The interaction model recognizes that messages can
Q13: In today's digital environment, the linear model
Q14: The marketing communications planning framework (MCPF) identifies
Q15: A one-step model is a communication model
Q16: This approach assumes that a prospect must
Q17: Under this theory, advertising is believed to
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