The marketing communications planning framework (MCPF) identifies the following key steps in this process: PESTLE analysis, corporate objectives, corporate strategy, communications method, scheduling, resources, and feedback.

Question

Quizplus · Accepted Answer

The MCPF includes steps such as context analysis, promotional objectives, marketing communications strategy, communications mix decisions, message strategy, media strategy, and budget setting, but does not specifically list PESTLE analysis, corporate objectives, or corporate strategy as part of its key steps.

The Marketing Communications Planning Framework (MCPF) Identifies the Following Key