Under this theory, advertising is believed to be capable of increasing sales for a brand and for the product class. This theory is referred to as:
A) Strong theory
B) Weak theory
C) AIDA
D) DRIP

Question

Quizplus · Accepted Answer

The Strong theory of advertising, also known as the "Strong theory of mass communication," posits that advertising can persuade people to change their attitudes and behaviors, thereby increasing sales for both the specific brand advertised and the overall product category.

Under This Theory, Advertising Is Believed to Be Capable of Increasing