___________ refers to the use of entertainment material which features a single company or brand.
A) User-generated content
B) Brand management
C) Celebrity endorsement
D) Branded content

Question

Quizplus · Accepted Answer

Branded content refers to the use of entertainment material (such as videos, webisodes, social media posts) which features a single company or brand. It is a way for companies to create engaging content and connect with their target audience in a subtle and non-intrusive manner.

___________ Refers to the Use of Entertainment Material Which Features