Question 1

___________ refers to the use of entertainment material which features a single company or brand.

Accepted Answer

Branded content refers to the use of entertainment material (such as videos, webisodes, social media posts) which features a single company or brand. It is a way for companies to create engaging content and connect with their target audience in a subtle and non-intrusive manner.

Question 2

This is a marketing communication tool that uses non-personal media to create and sustain a personal and intermediary free communication with customers, potential customers, and other significant stakeholders.

Accepted Answer

Direct marketing is a strategy that aims to send messages directly to consumers, without the use of intervening media. This approach allows for personal and direct communication with customers or potential customers, often using tools like email, mail, or phone calls, making it intermediary-free.

Question 3

Which of the following is not a main format of Out-of-home media?

Accepted Answer

Newspaper is not a main format of Out-of-home media. The other options (street furniture, billboards, transit) are all commonly used formats for Out-of-home advertising.

Quiz 8: Marketing Communications and Principles

___________ refers to the use of entertainment material which features a single company or brand.

This is a marketing communication tool that uses non-personal media to create and sustain a personal and intermediary free communication with customers, potential customers, and other significant stakeholders.

Which of the following is not a main format of Out-of-home media?