This is a marketing communication tool that uses non-personal media to create and sustain a personal and intermediary free communication with customers, potential customers, and other significant stakeholders.
A) Advertising.
B) Direct marketing.
C) Sponsorship.
D) Public relations.

Question

Quizplus · Accepted Answer

Direct marketing is a strategy that aims to send messages directly to consumers, without the use of intervening media. This approach allows for personal and direct communication with customers or potential customers, often using tools like email, mail, or phone calls, making it intermediary-free.

This Is a Marketing Communication Tool That Uses Non-Personal Media