In this stage of the innovation decision process of adoption, consumers become aware of the new product. They have little information and have yet to develop any particular attitudes towards the product.
A) Decision stage.
B) Persuasion stage.
C) Knowledge stage.
D) Implementation stage.

Question

Quizplus · Accepted Answer

The stage described is the Knowledge stage, which is the first stage in the innovation decision process of adoption. In this stage, consumers become aware of the new product but have little information or prior attitudes towards it. They will seek out more information about the product before making a decision about whether or not to adopt it.

In This Stage of the Innovation Decision Process of Adoption