Non-durable goods reflect a purchaser's high level of involvement in the purchase decision. There is high perceived risk in these decisions so consumers spend a great deal of time, care, and energy searching, formulating, and making the final decision.

Question

Quizplus · Accepted Answer

Non-durable goods, such as groceries or personal care items, typically require low involvement and are purchased frequently without much thought or consideration. They are often low-cost items with a low perceived risk, so consumers do not spend much time or effort making the purchase decision.

Non-Durable Goods Reflect a Purchaser's High Level of Involvement in the Purchase