A ______________ is a relational asset whose value to the firm is contingent on past, present, and future interactions with various firm stakeholders.
A) brand name
B) brand equity
C) brand-mark
D) brand positioning

Question

Quizplus · Accepted Answer

The Answer of A ______________ is a relational asset whose value to the firm is contingent on past, present, and future interactions with various firm stakeholders.
A) brand name
B) brand equity
C) brand-mark
D) brand positioning

A ______________ Is a Relational Asset Whose Value to the Firm