This branding policy was once referred to as a multibrand policy; it requires that each product offered by an organization is branded independently of all the others.
A) Individual branding
B) Family branding
C) Corporate brands
D) Niche branding

Question

Quizplus · Accepted Answer

The policy of branding each product independently is known as individual branding. Family branding (B) is when products are branded under a single, overarching brand name, while corporate brands (C) use the company's name as the brand for all products. Niche branding (D) focuses on creating a brand for a specific, narrow market segment.

This Branding Policy Was Once Referred to as a Multibrand