Brands can be considered in terms of the markets they operate in, sometimes referred to as:
A) Brand scope
B) Brand anatomy
C) Brand positioning
D) Brand heritage

Question

Quizplus · Accepted Answer

Brand scope refers to the range of markets that a brand operates in. It defines the breadth and depth of a brand's reach and can help to guide strategic decisions about future expansion or contraction of the brand's offerings.

Brands Can Be Considered in Terms of the Markets They